MiMo
CLIENT
MiMo mart
SERVICE
Branding
YEAR
2018
01 – BRIEF
Build a brand identity about an organic supermarke, base in Da Nang, Vietnam with a strong visuals, and a values-driven voice.
02 – SOLUTION
“Affordable organic for everyone” is a tagline that fits Vietnamese behaviors. The real emotional driver for grocery shoppers here isn’t “organic” as a lifestyle label, it’s food safety — the worry about pesticides, chemicals, and fake products. We research and explore all the details about Vietnamese culture and behaviors to tell the story about the brand.
brand exploration
A brand that floats like a lotus — soft, weightless, and unbothered by the murky water it grew from. We pair the green of new leaves with the quiet warmth of brown string and lotus-pond stillness.
Main LogoNew
Three leaves, one drop, a small mart.
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GIAC – Branding
GIAC – Branding